Developed on a foundation for its “Four Ps” framework, Basic Marketing, 19th ed. takes the core principles of making research-based marketing decisions built from the relevant needs of the progressive consumer.
While each edition is revised with new industry trends and how to best integrate digital tools, the program will always relate back to the Four Ps fundamentals, delivered in a managerial orientation and enhanced with a strategic planning focus. The Basic Marketing program will provide you with the knowledge needed to prepare you for classroom lecture engagement and begin your pursuit of a business marketing career.
Product Features
- ISBN: 1259139077
- Access to this product is valid for 180 days from initial log-in. After this period, the product will not be accessible from your McGraw-Hill Education account.
- As a student works within the system, LearnSmart develops a personal learning path adapted to what the student has learned and retained. LearnSmart is also able to recommend additional study resources to help the student master topics.
- Diagnose and Remediate: Personal learning paths automatically generate appropriate content based upon student knowledge level.
- Flexibility: Students access LearnSmart anytime and from anywhere using browsers or mobile devices such as the iPhone or iTouch.
System Requirements
- Media: Software Download
Product Details
- See LearnSmart Basic Marketing more details
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